A sample of product marketing collateral I've written, including release emails, blogs, social posts, help articles, and product videos.
New Feature Releases
Jointly
While at Jointly, I managed the product marketing for new feature releases. For each release, I was responsible for synthesizing technical release tickets into user-friendly feature announcements that were published across multiple marketing channels including email, blog, and social media.
Whisk
As a Copywriter for Whisk, I worked closely with the Product and Growth team to write release communications for any new features. This often included release notes for multiple languages, in-app messages, push notifications, emails, and blogs.
Product Videos
Below is a two minute product video I helped create for Jointly. For this project, I planned, storyboarded, wrote, and managed the production of the video. The primary goal was to produce a brief introductory video that explained the features and benefits of the platform and could be used for future marketing collateral.
In order to provide real estate agents with greater flexibility when managing their transactions, the Product and Engineering team had rearchitected the Jointly platform, fundamentally changing how users would navigate and use Jointly. The primary goal of this video was to introduce our existing users to the new functionality and educate them on best practices for managing their transactions going forward.
